Best Hyundai Santa Fe Price: How you can save thousands


To get the best Hyundai Santa Fe price:

Before you do anything else, watch my exclusive video on the top 20 ways to beat a car dealer (right). Do not go into a dealership unprepared. Learn the rules of the game if you want to win.

Then, before committing to any Hyundai Santa Fe price at a dealership, contact me >> I operate Australia-wide and I'll put your Santa Fe purchase out to tender ASAP. I'll then refer the best price to you, within 48 hours (Mon-Fri). This process is fast, painless and independent - no stressful negotiation with a car dealer.

I've been doing this quite a while. Here are just three happy customers I've helped to get the best Hyundai Santa Fe price:

 Testimonial 1 >> Testimonial 2 >> Testimonial 3 >>

Golden Rules for Beating a Car Dealer

Separate the transactions

To get the best Hyundai Santa Fe price from any dealer, separate the transactions - dispose of your old car independently (sell privately for the best price - or use my brokerage services, which tenders out the sale independently of the purchase). Arrange finance for the new Santa Fe independently - don't run with the dealer's finance as this is often poor value. 
Ask me about the brokerage and its services here >>
Remember: the only thing you need a dealer for is acquiring the new Santa Fe.

Optimal timing

Shop at the end of the month - this is when car dealers are under the most pressure to meet their sales quotas so they receive their substantial factory bonuses. Always pitch a low offer for the Santa Fe in the last week of the month for this reason - and walk away if it is not accepted. Tell the dealer your Hyundai Santa Fe price offer is firm, and stands until the end of the month, and wait for a call. You might just be amazed how elastic the Hyundai Santa Fe price becomes over the next 72 hours.
You can put a dealer under pressure to sell at the end of the month.

In stock now

To get the best price, shop for Hyundai Santa Fe models that the dealer has in stock now - once the dealer takes delivery of the Santa Fe, he owns it. He pays for those Santa Fe vehicles on credit, and the interest burns. Dealers are always highly motivated to sell the stock that's in their possession right now. If you want the best price on a Hyundai Santa Fe, this is the stock with the highest discount potential.
Buying floor stock is an excellent way to save cash.

Basic Hyundai Santa Fe negotiation toolkit:

  1. Offer less than you're prepared to pay - this gives you room to increase your offer during the process. If you offer the Hyundai Santa Fe price you want to pay, the dealer will try to talk you ab, above that.

  2. Set a hard limit on the Hyundai Santa Fe price you are prepared to pay - and walk away politely as soon as that limit is not met by the dealer
  3. Get someone who is absent and cannot be contacted to 'hold' the Hyundai Santa Fe price limit - such as a husband, wife, girlfriend or boyfriend (this person doesn't have to exist). In this way, the salesman cannot go to work on the absent person.

Suggested additional negotiation strategies

If the price negotiations stall, you can demand some free upgrades, such as a towbar and the Genuine Load Assist Kit - see my advice on towing with Hyundai Santa Fe >>

Remember: dealers pay a lot less for accessories than they charge you - so conceding on the towbar and Load Assist Kit might represent $1500 in value to you, but probably costs the dealer more like $750. That's a cheap price to pay for getting a much needed end-of-month sale across the line.

When negotiating on floor stock (see 'in stock now', above) you can always use the colour as a lever. Maybe it's a red Hyundai Santa Fe Highlander. Tell the dealer you wanted white (even if you really wanted red) - but say, for the right concession in the price, you'd take the red Santa Fe.

Finally - remember never to accept the fabric or paint protection, or the rustproofing - all are completely unnecessary. (Except of course for boosting the dealer's bottom line.

Remember, when dealing with a car dealer, the normal rules of pleasant conversation don't apply. Dealers won't fall all over themselves to offer you a discount. You need to be assertive and direct, rather than meek and submissive. Remember: You're not trying to make friends here...

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Hyundai Santa Fe
Recommended drive-away pricing

(*NSW - other states vary slightly)

Hyundai Santa Fe SR
(2.2 turbodiesel auto)

Hyundai Santa Fe Highlander
(2.2 turbodiesel auto)

Hyundai Santa Fe Elite
(2.2 turbodiesel auto)

Hyundai Santa Fe Active
(2.2 turbodiesel auto)

Hyundai Santa Fe Active
(2.2 turbodiesel manual)

Hyundai Santa Fe Active
(2.4 petrol auto)

Hyundai Santa Fe Active
(2.4 petrol manual)

* prices include $1655 rec. dealer delivery fee (rip-off)

Remember - never pay the full price. Significant discounts are always available. Enquire here >>

Access Hyundai's Santa Fe
drive-away pricing calculator >>

hyundai santa fe price
2016 Hyundai Santa Fe SR

2016 Hyundai Santa Fe Buying Opportunity

From a commercial perspective, Hyundai makes a lot more profit selling a Santa Fe than it does selling an i30 (especially an i30 with a free auto for $19,990, drive-away - a recent, long-term sales promotion). This means that, although sales volumes are up, Hyundai is under immense 'head office' pressure to maintain profits. That's a real opportunity for you right now, if you are in the market for a Hyundai Santa Fe. It's a great opportunity to get that low Hyundai Santa Fe price.

A few factors play into this situation:

Firstly, Kia Launched the new Kia Sorento >> in April 2015 - itself an excellent SUV for ordinary Aussie families - and that placed Santa Fe under considerable additional pressure. Here's a vehicle with 80mm more in the wheelbase and the same excellent 2.2-litre turbodiesel AWD drivetrain across the range, and a 3.3 petrol V6 (albeit in front-drive only) in base-model Si and mid-spec SLi (versus the Hyundai Santa Fe 2.4 petrol four, available in the base model only). The Kia also has a leading seven-year warranty against the Hyundai's (also impressive five years).

Secondly, Hyundai launched the new Tucson >>, which replaced the ageing ix35, in December 2015. This was a massive step up from the ix35 - and there's no doubt some people who would have purchased a Hyundai Santa Fe because it was so much better than the Hyundai ix35 are now content to buy a Tucson. Tucson is a great vehicle as well (slightly smaller, with five seats). Then Kia followed suit and released the new Sportage >> in January 2016, giving SUV buyers another strong entrant to consider, and placing the SUV segment broadly under yet more pressure.

Above, L-R: Kia Sorento, Hyundai Tucson, Hyundai Santa Fe & Kia Sportage

Thirdly, Hyundai also went to the time and incurred the significant expense of a mid-life upgrade to the Santa Fe. That took place in November 2015 - and added a huge chunk of standard equipment to (in particular) the 2016 Hyundai Santa Fe Highlander. You can read all about the extra goodies in that upgrade (or just watch the video report) here: Hyundai Santa Fe Series II Pricing & Specifications >> 

hyundai santa fe price

Lastly, Mazda's new CX-9 (right), delivers a host of hi-tech and luxury features, in particular a brilliant petrol drivetrain (a real alternative to Santa Fe and Sorento's core strength in the 2.2 diesel). That engine in CX-9 (with direct injection and a turbo) is a masterpiece - offering essentially the best of the petrol and diesel worlds in the one package. And the vehicle's internal size and packaging is very impressive as well. 

It's certain the introduction of this new CX-9, which replaced an ageing predecessor any sane person has rated as a 'don't buy' for at least the past couple of years, puts the biggest Mazda SUV right back on the 'buy' list as well. This will put Hyundai Santa Fe sales (and Kia Sorento) under increased pressure as well. That's good news for you as well.

So it's pretty obvious, after you consider all of these factors, that your average Hyundai dealer is under a lot of pressure to move Santa Fe between now and the end of the financial year.

This is great news for you, if you want the lowest possible Hyundai Santa Fe price.

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A Typical Hyundai Santa Fe Buyer's Journey

new car deals negotiating for maximum discount

Here's an insight into fun and games, car dealer style...

Tariq contacted me here >> to discuss driving down the Hyundai Santa Fe price. I called Tariq back and we had a decent chat about it. He's a smart guy - an engineering academic with a grasp of numbers most of us will never enjoy.

But even smart people are confused and out of their depth, often, during the car-buying process. It's designed - carefully and systematically - to get you to part with as much of your hard-earned cash as possible. Never forget that.

The following is our exchange, which demonstrates how logic is often not the best tool for cracking that low Hyundai Santa Fe price you want.


"Why won't dealerships give me a written quote on my new Santa Fe Highlander?"

"Hi John, I received a call from Ben at the brokerage and he is more than happy to help me with purchase as well as finance, but he suggested that I first check to see what the best deal is that I can find locally. I have since been to three dealers in South Australia and instead of actually giving me a better quote than the one I walk in with, they want me to provide them with a number I am happy with before they even consider giving me a written quote."

What the dealer said: 

"I am happy to ask my Dealer Principal to request extra support from Hyundai Australia. We would love to supply your New Santa Fe Highlander, but he will ask for a figure that will secure the business. So please let me know if there is a figure and payment budget that will secure your business?"

Tariq again: "This statement seems to suggest that the price the dealer pays for the vehicle from the manufacturer is also negotiated. If this is the case then what does the RRP from the manufacturer really mean and can it be used in some form as metric to indicate whether you are getting a good deal or not?"


Why is Hyundai so damn popular? My report on the incredible rise of Hyundai in Australia >>
Understand the upgrades in in my report on the 2015 Hyundai Santa Fe model update >>
Behind the wheel: my Hyundai Santa Fe road test review >>
Read my report on Hyundai Santa Fe versus marketplace competitors >>
Read my report on why Hyundai Santa Fe is such a safe SUV >>
Robotic reverse parking? Read my Hyundai Santa Fe automated reverse parking test >> 


"Tariq, My strong advice is - don’t buy a Santa Fe like an academic. It’s like taking a toothpick to a knife fight. It won’t work; you’ll get slaughtered. The dealer is playing mind games with you - it’s a tactic. Instead of giving you a low Hyundai Santa Fe price in writing, so you can shop at a competing dealership, they’re framing the debate so that you commit to the purchase by offering your own price. It’s a sophisticated strategy aimed at stopping you comparing prices.

"Don’t play this game.

"This is like chess. With respect, you’re playing checkers. By definition, you have a bigger brain than these people you are dealing with. Just say: 'I’m not going to play games with you. This is a competitive environment. We both know you’re not the only business in town selling this vehicle. I’m only interested in securing the lowest possible Hyundai Santa Fe price - and you need to tell me what yours is. It’s that simple.'

"If they don’t comply with your request, tell them you’re not doing business on those terms, and leave. Alternatively, pitch the price you offer really low. It’s a back-handed way of saying you’re not playing. Tell them if you can get a new Santa Fe Highlander now for $50k drive-away, it’s a done deal. Because it’s a guaranteed loss for them at that price. That’s a price they can’t match, and if they want to stay in the Hyundai Santa Fe price game, they'll have to make you a counter-offer.

"You’re reverse-engineering the economics of buying a Hyundai Santa Fe Highlander like this is a mathematics problem, and you’re missing the point. The dealer is lying to you on this issue of allegedly seeking ‘support’ from Hyundai Australia on the price. He’s abrogating the responsibility for the price he’s prepared to counter-offer you onto an absent third party with whom you can’t negotiate (Hyundai Australia). Convenient for him.

"The reason that dealer wants you to go first is so he can say (variations on the theme of) we can’t quite get down that low, but Hyundai Australia has agreed to support us to the extent we can offer you the vehicle at $(X + Y) - where $X is your first offer, and $Y is whatever extra he thinks he can get away with.

"See, the problem here is that, in your world, the facts don’t lie to you. And it’s fundamentally a mistake to take the scientific method into a car dealership. In a confrontational environment like that, you are being dealt with in a very sophisticated way by liars who are also conmen with defective moral compasses.

"The RRP from the manufacturer is the number with a healthy profit built in for the dealer. The only three things that get added to it are:

  • Statutory charges - stamp duty and registration
  • Dealer delivery fee (a rip-off, also negotiable)
  • Luxury car tax (not applicable in your case).

"I’m not trying to insult you; you just need to fast Fourier transform your methodology here because the toothpick is not an effective countermeasure in a phone box, when the other guy is holding eight inches of HRC 60 carbon steel with a diamond-honed 20-degree edge..."


"Thank you very much for the response John. You have to be related to my PhD supervisor, who is an engineer originally from University of Queensland. It’s uncanny how you write almost exactly the same way. He is much less polite though. There is virtually no chance he would ever use the words 'with respect'. I knew about your engineering background and it does come out in your videos and writing, that is, you use facts when you write and present. The majority of other reviews I’ve watched and read online are way more opinion than fact.

"Thanks again for the advice. I guess the first thing I need to do is stop believing the sincere expressions I get whenever I am speaking to a sales person. It is quite impressive how practiced they are at pretending to help you get the best deal when it’s actually the reverse. I almost think they believe they are helping you."


"There’s another difference between the PhD supervisor and me - he had another 30 IQ points and could probably solve differential equations in his head. On reviews: without the facts, it’s just a rant - like 99 per cent of YouTube (at least, 99 per cent of the content of YouTube that's not angry cat videos).

Why you probably can't trust a car review >>

"Car dealers are pathological - intellectually they know what they are saying is bullshit (they even construct it, so they can’t not know). Emotionally, however, they believe it. It’s sociopathic and pathological. Bringing the wrench or rationality to this debate … it’s just the wrog tool for the job. I really enjoyed your response. Best of luck getting that low Hyundai Santa Fe price."

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