Alfa Romeo news: Guilia safety pack misses out on life-raft

Fiat Chrysler Australia (finally) adds the full 21st century safety suite to the Guilia, in the hope someone might buy one…

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Alfa Romeo is bravely swimming against the tide of Australian consumer sentiment - mainly by continuing to exist.

Loneliest job on Earth: Alfa sales dude, Australia. Alfa sales imploded in 2019, when the brand fell to under 1000 units - a 30 per cent reduction.

This year so far they’re a further 23 per cent down. But, undeterred by the sprint to double-digit sales, they’ve just jammed all the useless and annoying safety tech into a refreshed Guilia line-up. Active blind spot assist and traffic sign recognition. Stuff like that.

None of this stuff adds to your pure driving enjoyment. So if that’s an ingredient in the recipe for a turnaround, I’m not seeing it. I just don’t know if this will be sufficient to arrest the evisceration of Guilia sales - which are down 55.2 per cent so far this year.  So well done there, Fiat Chrysler.

Guilia is, of course, beautiful - like Tiffany at the office. However, just like Tiffany, invite her into your home at your peril, but do lock the knives away, and throw the key into the Marianas Trench, won’t you?

It’s $63,950 (plus on-road costs). Enough for a great deal of pain and heartache.

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