When is the Best Time to Buy a New Car?
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Hi John,
I am looking to buy a Kia Sorento Si sometime before the New Year. You have said the end of the month is a great time to try to get the best deal. Do you think there would be a benefit in waiting to the end of December?
Is the last week in December usually a better time to get a good deal than the end of November? I would appreciate your opinion.
Thanks,
Matt
Kia Sorento buyer's guide >>
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Hello Matt,
I really don’t think it’s as clear cut as end of November vs December. The end of the month represents potential leverage for a good negotiator if that person is at a dealership that has not yet met its sales quota and the end of the month is close. So, basically all these conditions need to be met for this to work:
- You need to be a good negotiator (don’t ask for a discount - rookie error - offer a low price like you mean it.)
- Dealership needs to be under pressure to sell more (they don’t telegraph this)
- Car needs to be in stock
- It needs to be the end of the month
- Supply has to exceed demand for that vehicle
This is a complex arrangement. Many people simply presume the equation is EOM = discount for everyone. (It doesn’t.)
(End of the month is like having a gun for self-defence. It’s only going to help if you know how to load it, aim it, take the safety off, and not shoot yourself in the foot when employing it - an oddly apt metaphor in the circumstances.)
Basically what I do is I achieve the kinds of discounts most people fail to get whenever they shop for a car, because of rookie errors and presumptions that oversimplify what’s going on. My team and I use volume purchasing and other leverage to achieve better than retail discounts every day of every month. You can easily confirm this, and there’s no obligation. Read also:
- Top 20 ways to beat a car dealer >>
- Why low interest car finance is a CON >>
- How does your Car Broker Service Work? >>
Sincerely,
John Cadogan
