I enjoy your show on Radio 2UE but I've got to say - you're an idiot! You bag the crap out of Aussie-built cars and tonight you're saying how the Holden Cruze had the biggest complaints and it's an Aussie car. Mate they've only been built here in Australia, from all imported parts, for maybe the last 18 months to 2 years. They were all previously Korean built. The same as the Captiva, the Barina, the new Malibu heap of shit. The Aussie products like the Commodore, the Falcon and the Toyota Camry are all great cars. I've worked out the problem with you...Read More
I really miss your segment on 2ue on Friday night, but since Murray left I don't listen. I have to buy a new car. It's very confusing! The ones I'd like your feedback on are:- Ford Falcon 4cyl. Ford Kuga, Mitsubishj ASX 2wd, Nissan Dualis. If the budget can stretch will consider Mazda 6 or Subaru Forester,
Look forward to hearing from you. Thank you so much.
Why the large Aussie car is terminal – despite the $13 billion you paid to save it
The demise of locally built Holden Commodore and Ford Falcon sales is accelerating. Back in 2003, Ford sold 73,220 Falcons. At the end of 2010 Falcon sales had dropped to 29,516 Falcons – a reduction of 60 per cent in seven years. Then, in 2011, Falcon sales, incredibly, fell another 37 per cent – to just 18,741 units.
The Holden Commodore hit its stride in 2002, with 88,478 Commodores rolling out into the hands of buyers. Despite spending $1 billion developing the VE Commodore (some of it even GM’s own money), Commodore sales fells to 44,387 by the end of 2009 – a 50 per cent drop over seven years. A slight rise looked like the light at the end of the tunnel for Commodore in 2010 (one per cent, or an increase of 1569 sales). But that was short-lived: By 2011 Commodore was well established in a terrain-warning trajectory, too, finishing the year with just 40,617 sales – a year-on-year decline of 12 per cent.
The Ford Falcon limped out of the blocks in 2012
Extreme Corporate Arrogance
Holden and Ford each spend an eight-figure sum every year refining and promoting their image to the public through advertising and below-the-line marketing. They are very effective at cloaking the dubious public policy that supports them in a mist of red-blooded Aussie virtue.
The unique Aussie-ness of Holden in particular is a veneer at best. You only need examine more deeply the hugely successful ‘Football, Meat Pies, Kangaroos & Holden Cars’ advertising campaign of the 1970s, with its catchy jingle and the golden tonsils of radio and TV voice legend Ken Sparkes it cemented Holden as an Aussie Icon. It was in fact a hasty rip-off of a US ad campaign for ‘Baseball, Hot Dogs, Apple Pie and Chevrolet’…
In response to my post on the $275 million deal, a Holden insider sent me the following, via Twitter (@cadoges, if you feel like bailing me up in 140 characters or less): “I don’t have a business degree but a $275 million investment for a $4bn return and 16,000 jobs sounds like a smart investment to me…”
It’s an example of the kind of institutionalized, conditioned arrogance at play in these US-based companies. For starters, the $275 million isn’t an investment – it’s a grant, a donation. We’re not getting it back.
Apart from those who object to the use of public money to keep factories owned by overseas interests open only in the name of jobs and not viability, there’s the pesky notion that customers have sound, hip-pocket reasons and commercial considerations underpinning the desertion of Holden and Ford's locally made cars by formerly loyal customers.
Business and government fleets have been for decades the foundation upon which Holden and Ford’s factory outputs have been based. (When you own a factory, the pesky imperative is that production must equal sales – and customers buying dozens of cars at a time are a real