How 'Special' is the Hyundai i30 Trophy Special Offer?

QUESTION

Hi John,

Hyundai is offering a special on the Hyundai i30 Trophy with $2000 worth of accessories. There is also a dealer discount of $3939 which brings the driveaway price down to around $24,500.

I just watched your 'How to beat a Car Dealer' video. Should i still be asking for 15% less with this car?

Thanks,

Tom

Click the image above to visit the Hyundai i30 Trophy offer page

Click the image above to visit the Hyundai i30 Trophy offer page

ANSWER

Hi Tom,

The economic fundamentals are these: Car companies like Hyundai do not sell cars without a healthy profit margin built in. Dealers do not sell cars without a healthy profit margin built in.

Therefore, with these discounts, which you noted above, in place, there is still room to negotiate. (Note that $2000 worth of extras is $2000 in retail price - it doesn't cost Hyundai anything like $2000 to put that kind of equipment in the car.)

The amount of discount you can achieve depends on two things:

  1. Your skill as a negotiator.
  2. The dealer's underlying motivation. (Is he under pressure to sell? Is the car you want in stock at his dealership? Is he just shy of achieving his quota this month? In practise, they don't declare this information - but if you pitch a low price and threaten to walk when they decline, if they let you go, you know he's not under pressure, or the price was too low.)

If I were you I would see how you go negotiating with a local dealer. Get a commitment on the price but do not pay a deposit or sign a contract. Let me get David or Ben from the brokerage to call you on Monday - don't worry, this is not a 'hard sell' experience - you can compare the price you can achieve at the dealership with the price David or Ben can get by putting your purchase out to tender, and by using their bulk-buying power. If you can save money through the brokerage, happy days. If not, you know you've done a good job negotiating with the right dealer. In practise, it's the only way to know if you're getting a good deal.

Sound like a plan?

Full Hyundai i30 model range and specifications here

Best of luck with it. Bavid or Ben will be in touch.

Sincerely,

JC